About Us

Discover the Essence of Luxury with Soft Life Travel

 I’m Esther Peters, the proud owner and managing director of Soft Life Travel. My journey into the world of luxury travel is anything but conventional. In fact, it was a serendipitous twist of fate that led me to this field, transforming a chance opportunity into a fulfilling career.

My Unconventional Journey

Before the world of travel took me by surprise, I was a prison officer, a role that honed my skills in handling complex situations and understanding diverse needs. The travel industry wasn’t initially on my radar, but life has a way of presenting unexpected paths. When the chance to delve into travel arose, I embraced it wholeheartedly. My initial foray into the travel industry involved offering standard, budget-friendly options—what many might consider the more traditional side of travel.

A Shift to Luxury

It was through this experience that I began to uncover the deeper value in travel. I realized that luxury travel is not merely about high price tags but about delivering exceptional experiences and unparalleled value. This epiphany sparked a profound shift in my approach. I immersed myself in understanding how luxury travel can elevate a journey, turning ordinary trips into extraordinary experiences.

Embracing Change

The post-COVID era presented its own set of challenges, but it also offered opportunities for innovation. I tackled these challenges with creativity and resilience, adapting to the new realities of the travel industry. This flexibility allowed me to refine Soft Life Travel’s offerings and focus on providing truly exceptional service.

Building Meaningful Relationships

One of the cornerstones of Soft Life Travel is the strong relationships we cultivate with hoteliers, destination specialists and other industry partners. These connections are essential in crafting the bespoke experiences that define luxury travel. Unlike standard third-party services, we focus on adding a personalized touch to every aspect of your journey, elevating your stay with exclusive VIP perks and benefits.

Creating Cherished Memories

At Soft Life Travel, our mission is to transform travel into an investment in your joy and well-being. We understand that every journey is personal and special. My commitment is to ensure that every detail of your travel experience is meticulously planned and executed, leaving you with cherished memories that last a lifetime.

Thank you for considering Soft Life Travel for your next adventure. I am excited to share this journey with you, offering luxury, comfort, and extraordinary experiences that you will treasure forever. We are committed to ensuring that your investment in your holiday brings exceptional value and unforgettable memories.