About Us

Our Story Soft Life Travel was founded by Esther Peters, a London-based luxury travel designer whose early work centred around curating exceptional honeymoons and once-in-a-lifetime escapes for couples marking meaningful milestones.

What began as a focused passion for designing deeply personal romantic journeys quickly grew through word of mouth, returning clients, and trusted referrals. As those clients’ lives evolved, so did the scope of the company. Today, Soft Life Travel is a full-service luxury travel design and concierge company supporting a wide range of travellers from couples and families to corporate clients, private offices, and entertainment professionals who require discretion, efficiency, and elevated planning.

While Esther remains closely involved in the creative direction and client relationships, the company operates with a trusted network of global partners, industry specialists, and on-the-ground teams who ensure each journey is delivered seamlessly from start to finish. From the beginning, the intention has never been to offer fixed packages or one-size-fits-all trips. Instead, every journey is carefully designed around the client: their preferences, their pace, and the experiences that matter most to them.
Over time, the company has become known for its calm, collaborative approach and its ability to balance creativity with precision, whether planning a honeymoon, a private island escape, a ski retreat, a multi-country itinerary, or travel for high-profile guests and artists who require thoughtful coordination and privacy.

Soft Life Travel has grown into a boutique but well connected business with strong global relationships across hotels, villas, airlines, destination management companies, and luxury travel partners. These relationships allow the team to provide added value, thoughtful touches, and carefully considered recommendations while maintaining the highest level of discretion and care.

The focus remains the same as it was at the very beginning: to design journeys that feel effortless, personal, and exceptionally well handled. Clients come to Soft Life Travel not simply for bookings, but for guidance, advocacy, and the reassurance that every detail has been considered. Whether planning something celebratory, restorative, or logistically complex, the company approaches each trip with the same intention: to create experiences that feel seamless, memorable, and aligned with the client’s lifestyle from the very first conversation through to their return home.